OUR HISTORY
Established in 1999, today Cubita Trading LLC is a formidable part of UAE’s commercial landscape. Since 2015, the company has spread its wings under the umbrella of Audeh Group headquartered in Cyprus. We have an enviable portfolio of internationally recognized food and nonfood brands. We take pride in being a trusted distributor of quality products covering Horeca, Modern and Lower Trade.
OUR MISSION
Sourcing brands from trusted suppliers, we aim at building brand value and awareness through our trade know-how and expertise. We offer quality and novel services to our partners through concise and transparent communication while fulfilling market demands. We empower and train our employees to provide exceptional service to our customers and principles. Thus, we strive for excellence in distribution alongside a duty to a socially responsible business.
OUR CORE VALUES
Reliability
Quality
Integrity
Team Spirit
Social Responsibility
OUR VISION
To be the distribution company of choice in the UAE
OUR LEADERSHIP TEAM
CHARBEL EL HINDI
OPERATIONS MANAGER
Charbel El Hindi is the Operations Manager of Cubita Trading LLC. Since joining Cubita in 2015, Charbel has worked extensively towards growing the organization to the stature it is today.
Under his leadership, Cubita has achieved many milestones and is on the way to many more.
Charbel has 16 years of FMCG experience in Middle East and Levant with companies like Napco Consumer Products and National Food Products Company (NFPC) covering Marketing, Sales and General Management. He has a comprehensive business relationship with all the major Retail, Horeca and Ecommerce businesses in the UAE.
Charbel holds a Master’s Degree in Business Administration.
MOHAMED SOLIMAN
SALES MANAGER
Mohamed Soliman is the Sales Manager of Cubita Trading LLC. He spearheads the sales team and is responsible for driving the organization’s sales targets along with managing the key accounts.
Prior to joining Cubita, Mohamed has held various leadership roles in the UAE in companies like Federal Foods, Juma Al Majid Group and most recently in Al Maya Group with a cumulative sales experience of 16 years.
Mohamed has a degree in Commerce from the University of Suez Canal, Egypt.
NISHA JOSE
MARKETING MANAGER
Nisha Jose is Cubita Trading LLC’s Marketing Manager. She joined Cubita in 2017 and is responsible for the trade marketing and brand management activities. She also oversees Cubita’s corporate communications.
Nisha joined Cubita from Aal Mir Group where she has managed the Middle East trade activities of various FMCG brands. Prior to that she has worked with Nielsen in their client services division on market research projects for many of the leading FMCG multinationals.
Nisha holds an MBA in Marketing from Indian Institute of Management (IIM).
“Our Vision is to be the the distribution company of choice in the UAE”